Accelerate EdTech Growth with Tailored Marketing Expertise
We deserve one another.
Your groundbreaking solutions deserve a marketing approach that speaks the language of educators and administrators alike.
We deliver on-demand, scalable marketing solutions designed for educational technology companies ready to lead your space.
We’ve created this presi to help facilitate internal discussions about working with us.
Tailored for EdTech Excellence
Brand Positioning & Tailored Messaging
Articulate your value proposition to cut through the noise in a crowded market.
Marketing Automation & Lead Nurturing
Implement sophisticated systems to engage prospects throughout the complex education sales cycle.
Content Strategy & Creation
iDevelop thought leadership that positions your company as an indispensable educational partner.
Performance Marketing
Drive targeted campaigns that speak directly to your key stakeholders – from superintendents to curriculum directors.
Proven Results in EdTech
Project: Rubicon M&A Readiness
Challenge: Slow growth for Rubicon’s flagship product Atlas, the leading curriculum management system for K20. Growth historically by referral, new products lacked awareness, competition entering space, M&A readiness
Solution: Digital transformation of sales and growth marketing functions, corporate and product rebrand, new website, sales enablement, CRM and Finance integration, new product go-to-market, global virtual and live event strategy
Results:
2 acquisitions valued at $60M
40% increase in revenue yoy
50% reduction in churn
$2M in new product activations in 6 months
Inbound automation for sustained pipeline growth and awareness