Accelerate EdTech Growth with Tailored Marketing Expertise
We deserve one another.
Your transformative solutions deserve a marketing approach that speaks the language of educators and administrators alike.
We deliver on-demand, scalable marketing solutions designed for educational technology companies ready to lead their space.
We’ve created this presi to help facilitate internal discussions about working with us.
Made for EdTech
Brand Positioning & Tailored Messaging
Articulate your value proposition and product messaging to cut through the noise in a crowded market.
Marketing Automation & Lead Nurturing
Implement sophisticated systems to engage prospects throughout the complex education sales cycle.
Content Strategy & Creation
Develop thought leadership that positions your company as an indispensable educational partner.
Growth Marketing
Drive targeted campaigns that speak directly to your key stakeholders – from superintendents to curriculum directors.
Proven Results in EdTech
We know EdTech. We know K-12.
Project: Rubicon M&A Readiness
Challenge: Accelerate growth for Rubicon’s flagship product Atlas, the leading curriculum management system for K20. New products ready for market, global competition growing, M&A readiness
Solution: Digital transformation of sales and growth marketing functions, corporate and product rebrand, new website, sales enablement, CRM and Finance integration, new product go-to-market, global virtual and live event strategy
Results:
2 acquisitions valued at $60M
40% increase in revenue yoy
50% reduction in churn
$2M in new product activations in 6 months
Inbound engine for sustained pipeline growth and awareness
