All Articles

The Roost

The EdTech Marketing Playbook* From Startup to Standout (Part 2)
EdTech and Innovation Carina Aldridge EdTech and Innovation Carina Aldridge

The EdTech Marketing Playbook* From Startup to Standout (Part 2)

Unlock the power of content marketing in the EdTech space. This in-depth guide explores creating valuable, relevant content that resonates with educators and decision-makers. Learn strategies for developing a content calendar, choosing the right formats, and distributing your content effectively. Discover how to use content to establish thought leadership, nurture leads, and drive conversions in the education technology sector.

Read More
The EdTech Marketing Playbook* From Startup to Standout (Part 1)
EdTech and Innovation Carina Aldridge EdTech and Innovation Carina Aldridge

The EdTech Marketing Playbook* From Startup to Standout (Part 1)

Discover the essential foundations of EdTech marketing success. This comprehensive guide covers understanding the unique EdTech landscape, crafting a compelling brand identity, and building a robust marketing strategy. Learn how to navigate the complex world of education technology marketing, from identifying key stakeholders to setting SMART goals. Perfect for EdTech startups and growing companies looking to make their mark in the competitive education market.

Read More